Asia-Pacific firms adopt mobility without clear strategy, says IDC

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Enterprises in the Asia-Pacific region are increasingly adopting mobility, with 70 percent of companies surveyed by IDC having undertaken some type of mobile initiative.

However, few of these firms have a clear strategy of how to use mobile devices effectively in the workplace, the survey finds.

"With the growing momentum of the trend of bring your own devices (BYOD), companies can no longer ignore mobile devices in the workplace," says Ian Song, research manager for enterprise mobility at IDC Asia/Pacific.

"But very few organizations understand the value proposition of mobility for their businesses, which is about enhancing and driving business growth, not just to make employees happy," Song adds.

The survey also finds that Asia-Pacific firms are putting more emphasis on mobile security and management, with 80 percent of respondents having either implemented or tested mobile security and management products. Most firms tend to favor a mobile device management (MDM) solution rather than a more comprehensive mobile enterprise management (MEM) approach.

"The average cost per user for MDM solutions is USD$28 in Asia/Pacific on a perpetual basis, while the average cost for MEM solution is USD $36, which is only USD$8 more. Clearly, pricing is a factor, but the large impetus here might be a general lack of understanding on differentiation between MDM and MEM," Song concludes

For more:
- see the IDC release

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