AT&T adds StarStar Me vanity shortcode services

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AT&T Mobility (NYSE:T) is rolling out StarStar Me, enabling subscribers to replace their conventional 10-digit mobile phone number with a personalized shortcode incorporating their name, nickname or other unique identifier.

First launched in late 2012 by vanity phone number registry Zoove and also supported by Verizon Wireless (NYSE:VZ), Sprint Nextel (NYSE:S) and T-Mobile US (NYSE:TMUS), StarStar Me lets AT&T customers adopt mobile numbers like **SARAH (**72724) or **CHLOE (**24563). Calls may be made to StarStar Me numbers within the U.S. from any phone across the four major carrier networks. Users can also respond to incoming calls with a customized StarStar Me text message indicating their current unavailability and containing information on their social media footprint.

AT&T customers can choose up to five StarStar Me codes per mobile phone number, each priced at $2.99 a month. To sign up for their personalized number, AT&T subscribers can visit the att.starstar.me site, call **ME (**63) from their mobile phone or download the free StarStar Me app, available for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android. The app allows users to manage multiple StarStar Me numbers, send callers their contact information, view call logs and block specific contacts.

Zoove is the exclusive provider of StarStar vanity numbers in the U.S. Numbers vary between two and 12 digits and are most commonly associated with marketing campaigns--users dial the shortcode in question to connect with a brand or product, and Zoove pushes mobile apps, Web pages, coupons and videos directly to their phone.

Brands or advertisers looking to create or use a StarStar number must first register the campaign with Zoove--in addition, the firm provides content review and oversight services to guarantee that promotions meet carrier guidelines and policies. Brands pay Zoove an annual fee for their StarStar number, with prices fluctuating based on the length and scarcity of the number.

For more:
- read this release

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