AT&T expands mobile barcodes to small business customers


AT&T Mobility (NYSE:T) is extending its Mobile Barcode Services program to the small business segment, enabling SMBs to create, publish and manage their own 1D (UPC) and 2D (QR and Data Matrix) barcodes.

AT&T will supply retailers and restaurants the tools to generate barcodes as well as customized, pre-built templates to create mobile landing pages that appear on the mobile device screen when consumers scan the code. Small businesses can integrate the codes into their traditional marketing efforts, offering customers mobile access to coupons, special offers, contents, video demos and product information. Merchants can update the landing page content without tweaking or replacing the physical barcode; they can also track campaign effectiveness and receive demographic and location data from opt-in users.

AT&T launched its Mobile Barcode Services program in June 2011. The operator estimates that more than 44 million U.S. subscribers have a scanner app on their mobile device--20 million of them are active users who scan barcodes between one and 20 times in a given month. A recent AT&T Mobile Marketing Survey found that more than a third of small businesses have already featured barcodes in their marketing materials, and 60 percent of respondents found the codes to be very or somewhat effective.

Last month, AT&T introduced Mobile Applications for Small Business, a website designed to help entrepreneurs more efficiently adopt certified mobile services. The site includes Buy Now, a feature enabling SMBs to purchase and provision apps directly from the site. Mobile Applications for Small Business also boasts a direct connection to AT&T's interactive SMART recommendations tool, which offers product information, video demos and related resources to help customers identify the best apps for their business.

For more:
- read this release

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