AT&T launches ToggleHub mobile app management platform


AT&T Mobility (NYSE:T) is expanding its Toggle bring-your-own-device initiative in an effort to help businesses and employees separate work-related mobile data and applications from personal activities.

According to AT&T, Toggle is now available across all major mobile operating systems and service providers. Businesses can leverage Toggle to create personal modes and professional modes on employees' smartphones and tablets, designating encrypted work spaces for access to corporate email, approved applications, calendars and related functions.

AT&T is also introducing ToggleHub, a content management solution enabling businesses to roll out customized, branded app hubs including company-approved apps, media and documents. Apps featured in ToggleHub can only be used when a device is in work mode, guaranteeing that business data is walled off from the employee's personal applications. IT departments may also remotely enable and disable applications, and lock and wipe the Toggle workspace if a device is lost or if a staffer leaves the organization.

More than 27,000 AT&T business customers have adopted mobile applications, the operator reports, adding it now closes an average of five mobile device management deals on a given business day. AT&T adds that 50 percent of its Mobile Enterprise Applications Platform customers purchase additional software or professional services to build more mobile solutions.

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