AT&T Mobile Barcodes come to the pages of USA Today
AT&T (NYSE:T) is teaming with USA Today to extend the operator's Mobile Barcodes program to the paper's pages, enabling smartphone users to more deeply interact with news and unlock offers from favorite retailers and brands.
Per terms of the AT&T/USA Today agreement, AT&T Mobile Barcodes will appear in each section of the news daily throughout the coming months, also popping up in USA Today Sports Weekly and selected special publications. Readers can access special news features and multimedia embedded in the barcodes using any QR scanning application, including the AT&T Code Scanner app, which is preloaded on many of the operator's devices.
AT&T launched its Mobile Barcode Services program in June 2011, enabling brands to create, publish and manage their own 1D (UPC) and 2D (QR and Data Matrix) barcodes. The Mobile Barcode Services package includes the AT&T Code Management Platform, which offers a series of campaign execution tools. Brands can roll out marketing content ranging from videos to coupons to sweepstakes to mobile websites.
Close to 90 percent of marketers plan to expand their mobile efforts in 2012 according to the results of a survey commissioned by AT&T late last year. Eighty-eight percent of the 501 U.S.-based marketing executives surveyed expect their mobile marketing initiatives will grow in the year ahead, with 43 percent of respondents indicating plans to roll out mobile applications. Mobile barcodes are next at 41 percent, with 66 percent of all respondents agreeing that barcodes will drive innovation in mobile marketing this year. Marketers cite consumer demand, security and cost as the three most critical factors when considering barcodes as an element of a marketing program.
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