AT&T, Scanbuy team on mobile barcode services platform


AT&T Mobility (NYSE:T) is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.

The new AT&T Mobile Barcode Services platform leverages Scanbuy's mobile engagement technologies to let businesses execute barcode-enabled campaigns supporting a variety of customer interactions, including voice, video and email. Business users may also create mobile-optimized landing pages, design customized QR Codes showcasing their brand's signature logo or colors, implement advanced code actions that respond to user behavior and prompt custom content.

AT&T and Scanbuy will additionally offer analytics data, making it possible for businesses to deliver targeted experiences based on criteria including age, gender and scan location, as well as device type, operating system and time and date stamp. All data is obtained with the user's prior consent.

AT&T and Scanbuy promise that all codes created via the Mobile Barcode Services platform are compatible with virtually all mobile QR applications, including the AT&T Code Scanner and Scanbuy's ScanLife, which is now installed on more than 67 million mobile phones worldwide.

Forty-seven percent of U.S. consumers now recognize QR codes, NeoMedia CEO Laura Marriott told FierceMobileContent earlier this year. "Ninety-five percent of the codes that you see today are QR codes," she said. "Consumers understand what they are and are recognizing them."

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