Aussies embracing mobile commerce
The number of Australian mobile commerce customers soared 448 percent over the last three years, according to research prepared by Roy Morgan Research on behalf of the Australian Communications and Media Authority.
This phenomenal growth in e-commerce Down Under has been spurred by soaring smartphone sales--six in ten Australians own a smartphone--greater mobile internet use, an explosion in the number of banking and shopping apps and expanded mobile broadband network coverage.
Younger Aussies are driving the e-commerce revolution, the report notes.
"While use of transactional m-commerce has grown across all age groups, the most significant increase--31 percentage points--was recorded for people aged 25-34," says the research snapshot.
Mobile banking and online shopping have more than doubled over three years. At the end of last year, 35 percent of mobile phone internet users banked or paid bills online, while 22 per cent shopped online.
Transferring funds was the most common m-commerce activity, undertaken by 77 per cent of m-commerce users in December 2013.
"Improved m-commerce platforms can enhance consumer experience. Developments have enabled consumers to access information on products and services quickly and easily online by making m-commerce transactions appear seamless," the snapshot relates.
- check out the ACMA research
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