Austin Convention Center sees 200 percent ROI from iPad, FileMaker Go deployment

Downloads of FileMaker Go surpass half million mark
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By deploying Apple's (NASDAQ: AAPL) iPads and FileMaker Go product, the Austin Convention Center was able to realize a 200 percent return on investment, according to a report by Mobile Enterprise.

The ACC, which hosts the South by Southwest Festival, purchased about a dozen iPads and a volume license agreement for 130 FileMaker Go seats. The cost of the iPads was $5,000, plus money for internal app development that enabled employees to automate booth work orders, according to the report.

The ACC judged that the product saves 40 hours of manpower per event and about $24,000 per year, according to Mobile Enterprise.

FileMaker Go enables the ACC to make changes to exhibitors' booths using an iPad, which allows its employees to see booth diagrams and make work order changes online, such as modifications to the booths' communications, power and lighting services.

Previously, the process had to be done manually. It involved the use of paper work orders that were kept in three-ring binders at the service booth. The change request would be called into maintenance, which would have to retrieve the paperwork and go to the booth to make the change.

FileMaker Go has proven to be a popular enterprise tool, and was downloaded 500,000 times by the end of last year, according to a report by TechCrunch.

"FileMaker is a tool that lets users create management systems for sales information and leads, medical records, inventory, project management and more. It's a highly customizable database management system, that allows businesses to basically build their own solutions relatively quickly, starting either from templates or from their own data stored via Excel spreadsheets," observed TechCrunch's Darrell Etherington.

In a review of the FileMaker Go product, PC Magazine judged the product as excellent. "FileMaker Go is a well-designed iPad app that lets you access database information from the palm of your hand," reviewer Jeffrey Wilson observed.

For more:
- check out the Mobile Enterprise report
- see the TechCrunch report
- read the PC Magazine review

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