Avoiding the pitfalls of Android fragmentation
According to NetMarketShare data, Apple's iOS operating system still dominates the U.S. smartphone market with a 54.91 percent market share as of February. But Apple's lead is waning as Google's Android continues to make inroads. NetMarketShare stated that Android captured 25.65 percent of the U.S. market in February, an increase from 19.27 percent in April 2012.
Google has worked hard to increase its market share--the company has partnerships with more than 60 manufacturers and more than 75 million Android devices have been activated globally.
Although Android's open source operating system is appealing to developers, that success comes with a downside--fragmentation. Those 75 million devices outfitted with Android OS have different iterations of Android, creating challenges for device makers, developers and wireless operators.
But there are solutions to help ease the madness. Some test solutions offer tools for app developers to try out their apps on different versions of Android and on different devices.
However, some developers are looking ahead to the next big thing--and some believe HTML5 is the future of mobile apps. But there are still glitches that need to be resolved when it comes to developing with HTML5. For example, discoverability is a problem as is monetization.
Clearly there is no easy solution to solving fragmentation in the Android marketplace. In this FierceWireless ebook we will delve into the reasons behind the fragmentation and find out what developers, handset makers and others are doing to overcome this obstacle. Download it here.--Sue