Barnes & Noble premieres free Nook Video apps
Barnes & Noble is rolling out a suite of free Nook Video applications enabling consumers to view movies and television shows from the Nook library across a variety of mobile devices and streaming media players.
The Nook Video apps, optimized for Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and Roku, lets smartphone and tablet owners purchase or rent HD titles from Barnes & Noble's Nook Store, with no subscription required. Customers can add films and TV programs to their Nook Library, then instantly stream or download their purchases via the Nook app. Users may also shift their viewing experience across multiple supported devices, picking up exactly where they left off on the previous device.
Barnes & Noble is also introducing a Nook Video application designed expressly for its Android-powered Nook Tablet and Nook Color products. The app will automatically appear in customers' lockers beginning today.
Barnes & Noble kicked off its Nook e-reader line in 2009, and in late 2011 introduced the Nook Tablet, touting a wealth of e-books, mobile applications and HD video content in its bid to rival Amazon's (NASDAQ:AMZN) Kindle Fire as well as Apple's market-leading iPad. The company has sold more than 10 million Nook tablets and e-readers to date.
This past June, Barnes & Noble opened its Nook e-reader platform to third-party electronics manufacturers, a move to limit overhead costs and reduce its losses in the competitive tablet segment. Going forward, Barnes & Noble will team with not-yet-announced manufacturers to develop and distribute co-branded Nook color tablets--the bookseller also will continue to develop dedicated black-and-white Nook e-reader product lines like Simple Touch and Glowlight in-house, at the same time expanding its digital catalog by launching new multimedia applications like Nook Video and growing its e-book library.
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