Barnes & Noble's Nook preloads Pinterest, overhauled Facebook app
Barnes & Noble is bolstering its Nook tablets and e-readers by preloading popular social networking applications Pinterest and Twitter as well as a revamped version of Facebook (NASDAQ:FB).
Pinterest--one of the most requested Nook apps, according to Barnes & Noble-enables users to create and manage thematic image collections spotlighting the events, interests, relationships and inspirations shaping their lives. Consumers can save decorating ideas as they remodel their home, pin items discovered while browsing retailer sites and fashion blogs or post favorite recipes, music videos and related content.
Moving forward, new devices including the 7-inch Nook HD, 9-inch Nook HD+ and Nook Color e-reader will also ship with Twitter and a revamped version of Facebook optimized expressly for the Nook user experience Facebook now boasts more than 680 million mobile monthly active users in all, while more than half of Twitter's 200 million monthly active users access the platform via mobile device.
Barnes & Noble is betting that simplifying access to signature mobile apps will boost consumer interest in the Nook platform. The bookseller's Nook Media unit, which includes hardware as well as e-books and digital media, slumped 25.9 percent year-over-year during the 2012 holiday season to $316 million, but content sales increased 6.8 percent compared to year-ago totals.
Barnes & Noble has said it remains committed to the Nook Media business despite its recent struggles, dismissing a recent New York Times report indicating the bookseller plans to move away from engineering and building Nook e-readers and tablets in favor of licensing its digital content to other device manufacturers. In recent weeks, it has also announced Nook Video deals with Paramount Pictures and MGM, additionally partnering with mobile payment services firm Fortumo to offer in-app purchase capabilities across Nook applications.
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