BBC turns on mobile TV trial

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The British Broadcasting Corporation announced plans to trial mobile TV services in partnership with U.K. operators Orange, Vodafone and 3. The trial begins in April and will include the Beeb's flagship channels BBC One, BBC News 24 and BBC Three; eight radio stations are also included in the service. "By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC's linear services on their mobiles," said BBC director of future media and technology Ashley Highfield in a prepared statement. "The findings, combined with quantitative and qualitative consumer research, will inform the BBC's future mobile strategy."

The BBC also debuted a retooled website optimized for mobile devices, adding its total mobile page views topped the 84 million mark in January. - Jason

For more on the Beeb's mobile initiatives:
-read this Digital Spy article

Related article:
- BBC needs mobile to keep young viewers