Big Fish offers mobile gamers unlimited access to casual games via cloud service


Big Fish unveiled a cloud-based gaming service enabling subscribers to access more than 100 HTML5-based casual titles via devices including smartphones, tablets, PCs and connected televisions.

The new Big Fish Unlimited service leverages interactive streaming video technology to deliver on-demand access to games from 42 developer partners, with more titles in the pipeline--according to Big Fish, most of the 2,500 games in its existing library do not need to be updated or tweaked to run on the cloud service. All game progress is saved remotely, enabling consumers to begin a session on one device and continue it on another. All-you-can-eat subscriptions are $7.99 per month; Big Fish also will offer access to a rotating catalog of up to 20 free, ad-supported games.

Big Fish Unlimited will roll out to mobile devices and the desktop during the current quarter. Big Fish will team with streaming media firm Roku to extend the platform to connected TVs during the fourth quarter. Big Fish also plans to export the streaming service to international markets throughout 2013, adding it currently offers games in 10 different languages.

Late last year, Big Fish launched cloud-based Play Instantly!, a cloud-based subscription service for Apple's (NASDAQ:AAPL) iPad tablet. Apple unceremoniously removed the application from its App Store within a matter of hours but never publicly disclosed the reasons behind its ouster. Building Big Fish Unlimited for HTML5 enables Big Fish to reach iOS device users while sidestepping the restrictions imposed by Apple on native iOS apps.

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