BlackBerry 7 to power new devices targeting emerging markets
Despite shifting much of its energy to rolling out its fledgling BlackBerry 10 mobile operating system, BlackBerry still plans to introduce new devices running the legacy BB7, targeting consumers in developing nations.
BlackBerry CEO Thorsten Heins told CBC News the device maker will move ahead with a product line that includes smartphones targeting high-end users as well as variations sold at mid-level and entry-level prices. Some reduced-priced models will run BlackBerry 10, introduced earlier this year, although the company plans to introduce design changes tailored expressly for markets like India and Indonesia. However, Heins acknowledged the shift to BB10 could take years in some regions, and he said the company will release a new round of low-cost BlackBerry 7 devices in countries where the older platform remains popular.
"We want to give them a good BlackBerry experience. So this is where probably another BlackBerry 7 product in that range makes a lot of sense," Heins said. "We're not excluding those markets from BlackBerry 10 because of us wanting to sell BlackBerry 7. You will see both in coexistence for awhile in those markets." Article