BlackBerry World expands TV catalog with Viacom, Univision deals


The BlackBerry (NASDAQ:BBRY) World digital storefront continues building out its television programming catalog, announcing new content licensing agreements with Viacom, Univision Communications and PBS.

The deals add programs from Viacom-owned cable networks Comedy Central, MTV and Nickelodeon, enabling BlackBerry 10 device owners to download series including South Park, Jersey Shore and SpongeBob SquarePants. Consumers may also screen PBS's smash Downton Abbey and access Univision's UVideos bilingual digital video network.

"For the first time, we will also make some of Univision's best TV series and telenovelas available in the video store on BlackBerry World on a transactional basis," said Kevin Conroy, Univision's president of digital and enterprise development. "More than three-quarters of the U.S. Hispanic population own a smartphone, and they outpace their non-Hispanic counterparts in mobile video consumption by double digits."

The BlackBerry World app is preloaded on all BlackBerry 10 smartphones. The storefront first introduced premium movie and TV downloads and rentals earlier this year in advance of the BlackBerry 10 mobile operating system launch. Content partners include 20th Century Fox, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Walt Disney Studios, Warner Bros., ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, NBCUniversal and Univision Communications. Most feature films reach BlackBerry World the same day they are released on home video, and many current TV series tout next-day availability.

In addition to video and music content, BlackBerry World now features more than 100,000 applications optimized for BlackBerry 10. BlackBerry (formerly Research In Motion) expand BB10 to the U.S. market last week with AT&T Mobility's (NYSE:T) introduction of its Z10 smartphone; Verizon Wireless (NYSE:VZ) will begin selling the Z10 this week, and T-Mobile USA is accepting pre-orders.

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