Boku extends mobile payments platform to MasterCard PayPass
Mobile payment solutions provider Boku is partnering with MasterCard to expand its m-commerce services to the financial services giant's PayPass retailer network, enabling consumers to make payments, earn discounts and receive targeted offers via mobile phone wherever PayPass is accepted.
Boku enables consumers across 66 countries to purchase goods and services with their wireless phone number and charge them to their mobile operator bill. With the new swipe-and-pay Boku Accounts with MasterCard Prepaid service, account holders can use their MasterCard Prepaid card or PayPass-enabled device to make purchases at more than 300,000 merchant locations via smartphone or companion card. The Boku Accounts platform also enables retailers to create loyalty programs as well as targeted offers to reach customers via mobile apps, text messages, push notifications or emails.
The Boku Accounts MasterCard Prepaid card is issued by IDT. Issuing banks will vary based on geographic region.
The Boku partnership heralds MasterCard's newest move into the mobile payments space. Its PayPass system already supports the Google (NASDAQ:GOOG) Wallet tap-and-pay platform; MasterCard also has pledged to support Isis, the forthcoming nationwide m-commerce network spearheaded by Verizon Wireless (NYSE:VZ), AT&T (NYSE:T) and T-Mobile USA.
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