Books now outnumber games in Apple's App Store


Books now outnumber games in Apple's App Store, marking the first time the games category has failed to dominate total iPhone and iPod touch applications, according to new data issued by mobile advertising exchange Mobclix. As of Wednesday morning, the App Store boasts more than 26,500 books, representing 18.6 percent of the total 142,000 available applications--the storefront features a little over 25,000 games, or 17.6 percent of all apps. Mobclix adds that entertainment applications trail in a distant third at 11.9 percent of all iPhone apps, followed by education (6.8 percent) and utilities (5.5 percent). "As both developers and iPhone owners discover new uses for apps for work, fun, and daily life we expect to see even more changes in the future," Mobclix notes.

As of late 2009, books accounted for one out of every five new iPhone and iPod touch apps according to in-application analytics provider Flurry. After games led all iPhone app development categories between August 2008 and August 2009, books first usurped the top position in September of last year--as of August, 1 percent of the entire U.S. population was reading a book on the iPhone.

The smart money suggests the App Store will continue adding new titles and readers at an accelerated pace given the pending release of Apple's iPad tablet device. A recent RBC/ChangeWave Research survey reports that 13 percent of consumers are either somewhat or very likely to purchase the iPad, compared to only 9 percent who expressed comparable interest in a 2007 survey gauging demand for Apple's original iPhone. Among planned uses for the iPad, 68 percent of respondents say they are most interested in surfing the Internet--44 percent are looking to check email, 37 percent plan to read ebooks, 28 percent will read magazines and newspapers, and 24 percent will watch video content.

For more on books surpassing games in the App Store:
- read this Mobclix blog entry

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