Box intros Windows Phone app, inks preloading deal with Qualcomm
Mobile collaboration and content-sharing firm Box introduced a new free app for Microsoft's (NASDAQ:MSFT) Windows Phone operating system.
Box--already available for mobile devices running Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android--enables users to securely access, manage and share files and related content, and is in use across more than 120,000 businesses. Box worked closely with Microsoft to build the free Windows Phone app, which enables users to share files and folders as links, leave comments and suggestions, upload multiple images and videos, find content via integrated search, and pin the operating system's signature Live Tiles to the smartphone start screen to see all file updates. All content stored on the Box platform is protected with an application passcode lock.
Windows Phone devices accounted for just 5 percent of all smartphones sold in the U.S. during the second quarter of 2012 according to recent Nielsen data, but Box Vice President of Platform Engineering Matthew Self told The Verge that a native Windows Phone app was a top request from customers. "Big, medium or small platforms--we need to be on every platform our customers want to use," Self said. Microsoft's own SkyDrive application offers Windows Phone users similar document storage and sharing services, but supports few of the collaboration tools included in Box.
Individual users can access Box services for free. Small business pricing begins at $15 a month per user, with a host of customizable premium options available to enterprise customers.
In other news, Box has signed an agreement to preload its services on Android and upcoming Windows 8 devices incorporating Qualcomm's (NASDAQ:QCOM) Snapdragon processors. The partnership also extends exclusive storage incentives like 50GB of free Box storage to Snapdragon-powered devices--in addition, Box will bundle its OneCloud productivity suite for Android free for Snapdragon customers.
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