Brightcove open sources App Cloud to fuel HTML5 development

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Brightcove introduced App Cloud Core, a free open-source platform enabling Web developers to leverage HTML5 and JavaScript to build native applications for devices running Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android.

Launched in beta in May 2011 and released to the general public in late November, Brightcove App Cloud marries an HTML5-based Web development model with cloud content services to enable developers to create apps leveraging native device capabilities like camera, alerts, accelerometer and location. The new App Cloud Core features an open-source JavaScript SDK and native containers for building cross-platform apps that access native device APIs--Brightcove also supplies a component library for touch-enabled device interactions supporting text, audio, video, images and any other kind of data. Brightcove is additionally introducing new APIs for developing dual-screen iPhone and iPad experiences optimized for the Apple TV platform and based on Apple's AirPlay streaming technology.

App Cloud Core promises unlimited publishing to iOS and Android smartphones and tablets, cloud-based multi-platform compilation for distribution across rival operating systems and devices, open access to Internet content sources like content management systems and blogs, and limited use of App Cloud's Fast Feeds content optimization service. App Cloud Core also boasts on-device testing and debugging alongside real-time analytics measuring installs, sessions, usage time and average session length across apps.

Alongside App Cloud Core, Brightcove offers App Cloud Pro (which starts at $99 per month for up to 10,000 user sessions per month) and App Cloud Enterprise (which starts at 100,000 user sessions per month, with prices varying according to customer requirements). Speaking to FierceMobileContent in February, Brightcove Chief Marketing Officer Jeff Whatcott said App Cloud users span from cable television networks like AMC to government agencies like the U.S. Department of State, with financial services providers, religious organizations and enterprises also creating and deploying apps. "Every organization with Web content is a target market for App Cloud," Whatcott said.

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