Brother to support iOS devices on cloud-based web conferencing service


Brother is expanding its new cloud-based OmniJoin web conferencing service to support Apple's (NASDAQ: AAPL) iOS-based devices, such as the iPhone and iPad, Courtney Behrens, senior marketing manager at OmniJoin, told FierceMobileIT.

The cloud-based conferencing service currently supports PCs and laptops, but not smartphones and tablets. It will "shortly" accommodate iPhones and iPads, with Android device support coming at a later date, Behrens related.

Brother, which has for years supplied all-in-one printers, fax machines and scanners to the enterprise, small and medium-sized business and home office markets, recently decided to try its hand at cloud-based web conferencing.

OmniJoin marks Brother's first foray into the competitive video conferencing market dominated by Cisco (NASDAQ: CSCO) and Polycom, with a slew of other smaller firms trying to grab market share.

"We think the video conferencing enterprise market is a bit crowded, so we are targeting SMBs. When you look at the SMB marketplace, there are fewer barriers because there might not be established IT departments. They are looking to outsource those services," Dan Waldinger, director of marketing at Brother's OmniJoin service, told FierceMobileIT.

The OmniJoin service offers firms multiparty web conferencing along with collaboration tools, such as PowerPoint slide sharing, desktop sharing, whiteboards, text chat, and media file sharing. The system can support up to 50 people, depending on the pricing plan.

Brother recently introduced a webcam and speakerphone to provide a hardware complement to the cloud-based OmniJoin service. The hardware is "plug and play" using a USB drive and works with any web conferencing service, but is optimized for OmniJoin.

"We did some research and found that these are the types of hardware our SMB customers will use most often ... We are trying to take a holistic view toward the SMB market," Behrens explained.

For more:
- check out the OmniJoin website

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