Business pros turn to text messaging as an effective tool
Firms are increasingly using text messaging as an effective business tool that gets people's attention--both within and outside the office.
As noted by FierceMobileIT, Mobile messaging open rates exceed 99 percent and 90 percent of text messages are read within three minutes of being received.
In fact, two-thirds of business professionals are using text messaging for business-related communications, according to a survey of more than 500 business pros by business messaging firm HeyWire.
Of those business texters, 73 percent use text messaging with internal co-workers, while 51 percent use text messaging to communicate with external contacts, including customers, prospects and partners.
Close to one-third of respondents rarely use voicemail or are using it less than one year ago, with 37 percent rarely or never check their voicemail anymore.
"Text messaging is a key method of conducting business conversations and collaboration," explains Meredith Flynn-Ripley, CEO of HeyWire, in a No Jitter column.
Flynn-Ripley provides three takeaways from the survey results:
- "Text messaging is a critical driving force for productivity and collaboration in the enterprise today--text-based conversations, NOT mobile marketing promotions and alert notifications. It's the missing piece of the UC [unified communications] stack that most didn't even realize was missing in the first place."
- "Text messaging is already here. Employees have already brought text messaging into the enterprise, via BYOA/BYOD, and it's not going anywhere. Businesses need to select an official platform--or continue to have these conversations remain 'off the record.'"
- "Ultimately, personal messaging apps don't meet today's business needs for both professionals and their companies."