Business units are wagging the enterprise mobility dog

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Enterprises are leaving their mobility efforts to departments and business units, resulting in a fragmented mobile strategy, finds a survey of 400 IT decision makers by IDC on behalf of mobility firm Kony.

In fact, 84 percent of respondents said their firm's mobile strategy is led by the departments and business units.

Part of the problem is that much of the funding for mobility comes from the business unit and specific project budgets. Less than 25 percent of firms have an ongoing enterprise-wide budget for mobility projects, the survey finds.

Fewer than one-third of respondents say that their company has a comprehensive mobile technical staff augmented with external support. Nearly 40 percent of respondents cite security and compliance issues as a mobility challenge, the most of any response choice.

"Clearly, security and compliance remains a big challenge," says Burley Kawasaki, senior vice president of platforms at Kony.

A full 93 percent of firms that do have an enterprise-led mobile strategy rated their success with mobile efforts higher than firms with a business-led or department-led approach.

More than half of respondents saw the following benefits from an enterprise-led mobile strategy: faster decision making, improved organizational efficiency, increased cost savings, better customer interaction and increased revenue

"Mobility is no longer a nice to have; it is a must have because of the way it differentiates you in the market. The survey underscores the importance of taking an enterprise-led mobile strategy," Kawasaki tells FierceMobileIT.

For more:
- check out the Kony release
- read the IDC report [reg. req.]

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