BYOD catching on in Asia-Pacific region, says Ovum

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More than 70 percent of multinational corporations in the Asia-Pacific region have BYOD policies in place to support approved employee-owned devices, according to a survey of 170 MNCs in the region by research firm Ovum.

Despite the large number of MNCs embracing this trend, support is initially limited to certain areas and roles within the corporation, the survey found.

"The growing acceptance of the BYOD trend by IT departments, and the greater need to mobilize data applications and support a broader range of mobile devices, mean that CIOs are struggling to define their enterprise mobility strategy," said Claudio Castelli, Ovum senior analyst for enterprise telecoms.

"This is even more challenging for MNCs in Asia-Pacific, which have to cope with the various aspects of mobility across a region that is extremely fragmented in terms of service availability, network quality, workplace practices, culture, and regulatory environment," he added.

Ovum noted that IT departments often do not have the ability or resources to meet the BYOD challenge in-house and are therefore considering third-party help. Managed mobility services offer an "attractive approach to the issue and are increasingly popular," the research firm observed. "Providers see this as a unique opportunity and are launching a growing number of solutions and services to support BYOD policies," it added.

Over 60 percent of respondents identified the reduced cost to the company in terms of purchasing hardware as a major benefit of managing employee-owned mobile devices.

Many mobile device management--or MDM--providers cite innovation as another key benefit of supporting BYOD, but most CIOs remain skeptical of this.

"The BYOD trend is driven primarily by employees' desire to use their consumer mobile devices of choice at work. Although CIOs recognize that employee satisfaction and retention are important benefits of BYOD, they are pragmatic, and are building the business cases around cost savings, rather than productivity gains," concluded Castelli.

For more:
- see Ovum's release

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