Call and text alerts, caller ID most sought after features for smartwatches


Call and text alerts along with caller ID are the most popular features that consumers want for their smartwatches, according to a survey by ABI Research.

At the same time, higher end consumers who typically purchase watches in the $1,000 to $5,000 range want smartwatches with voice command and a fashionable look, the survey finds.

"At present, smartwatch vendors are going for somewhat of a scattergun approach to smartwatch design. They are typically over delivering with 12 or more features per product and hoping that three of them stick. This recent research clearly shows that a more targeted, segmented and use-case driven approach to design is needed," observes Stuart Carlaw, chief research officer at ABI Research.

In terms of pricing, the largest number of respondents was willing to pay between $50 and $200 for a smartwatch. The second largest group was willing to pay between $200 and $500, the survey finds.

"When you couple this price analysis with the price consumers usually spend on a regular watch, it is clear that there may be some opportunity to attract a premium for purchasers that traditionally buy cheaper watches. However, the opposite is true for those that typically spend upwards of $500 for a regular watch where smart features are generally not seen significant value-adds. The majority of consumers that spend over $1,000 for a regular watch indicated that their desired price point for a smartwatch was in the $50-$500 range," comments Carlaw.

Smartwatches are one class of wearable devices, which include smartglasses and medical monitoring devices. Juniper Research estimates that 130 million wearable devise will ship by 2018, ten times the estimates for 2013 shipments.

"Even though wearables are relatively new in terms of market maturity, it is clear that the market, for example the smart watch in particular, will be--as per smartphones--a somewhat crowded affair," says Juniper analyst and report author Nitin Bhas.

For more:
- check out the ABI release
- see the Juniper release

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