Carrier IQ hires Verizon alum Mobley to lead consumer privacy efforts


NEW ORLEANS--Months after a consumer privacy uproar that threatened to derail its business, mobile diagnostics platform Carrier IQ has named Magnolia Mansourkia Mobley to the role of general counsel and chief privacy officer.

Mansourkia Mobley previously served as vice president and assistant general counsel-privacy at Verizon (NYSE: VZ), where she was tasked with leading privacy compliance across the company's business units. During her 12-year Verizon stint, Mansourkia Mobley led the development of privacy compliance programs, consumer privacy policies and best practices, and she represented the firm before state and federal regulators on privacy, security and related digital policy matters.

At Carrier IQ, Mansourkia Mobley will be charged with improving and broadening the company's consumer privacy efforts. Carrier IQ--a Fierce 15 winner in 2008--was catapulted into the limelight in early December when a researcher found its software logged smartphone user information like location data and web browsing. The issue blew up into a public relations debacle, with users blasting Carrier IQ in Internet comments and lawmakers calling for investigations into the company's privacy protocols.

Andrew Coward, Carrier IQ's vice president of marketing and product management, told FierceMobileContent in February that the firm lost revenues due to the privacy flap but did not lose any of its carrier customers, which include AT&T Mobility (NYSE:T), Sprint Nextel (NYSE:S), T-Mobile USA and Leap Wireless (NASDAQ:LEAP). Operators install Carrier IQ software on their phones in order to obtain information about battery life and how third-party applications are performing. 

Carrier IQ's diagnostics and analytics software is installed across a total of 150 million devices; Coward said the company is paid by carriers based on the number of devices that access its service, and that number dropped following its public relations problems.

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