Chartboost lets mobile game developers tap GREE, CrowdStar ad budgets


Chartboost is expanding its Kiosk mobile gaming promotions program, enabling developers to generate revenue by selling in-game advertising inventory to social gaming firms GREE, CrowdStar, Kabam and Booyah.

The Chartboost platform allows developers to cross-promote their mobile games via interstitials (customizable, full-screen ads that pop up at launch or between gameplay sessions) incorporated into other titles in their own catalog or into games created by other studios. In addition to simplifying user discovery and driving installs, the Chartboost model helps developers generate revenues: Studios negotiate the terms of each cross-promotional partnership via Chartboost's Direct Deals Marketplace, claiming 100 percent of proceeds.

The Kiosk program, introduced earlier this year, connects startups with established gaming studios and platforms with large advertising budgets. Each Kiosk deal is different: GREE is offering up to $3.50 per install for its Zombie Jombie, Modern War, Crime City and Kingdom Age, with no revenue cap; CrowdStar is offering a total of $1 million dollars in incentives, awarding up to $50,000 for each of the top 20 developers based on number of installs driven to its games; Kabam is offering as much as $30,000 per developer; and Booyah is offering up to $2 per install for its No Zombies Allowed and MyTown2. Developers can apply for access to the Kiosk program here.

"Chartboost is not a regular mobile ad network--we're building a technology ecosystem to help developers," said Chartboost co-founder and CEO Maria Alegre in an interview with FierceMobileContent. ""[Kiosk] is a program for big spenders. We're giving developers a tool to generate revenue by advertising other games from other developers with multiple million dollar budgets."

There are now more than 5,000 mobile game developers across the Chartboost platform, reaching 105 million unique users in 100 countries. The platform serves 3 billion gameplay sessions per month.

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