Chitika: iPad users most likely to engage with mobile ads

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Consumers who own Apple's (NASDAQ:AAPL) iPad tablet are more likely to click mobile advertisements than subscribers accessing other iOS and Google (NASDAQ:GOOG) Android devices, according to new data published by digital ad network Chitika.

Click here to view the charts from the report.

Based on hundreds of millions of mobile ad impressions recorded during the week of April 9, ads served to iOS devices generate an average click-through rate of 0.72 percent, compared to 0.60 percent on Android. iPad users lead with an average click-through rate of 0.80 percent, followed by the iPhone (0.67 percent) and the iPod (0.62 percent).

Mobile advertising now accounts for 5 percent of all digital ad revenues, up from 2.5 percent a year ago, the Interactive Advertising Bureau reported last week. Mobile ads raked in 2011 revenues of $1.6 billion, an increase of 149 percent compared to 2010 totals, the IAB notes. Total digital advertising revenues reached a new high of $31 billion last year, up 22 percent year-over-year.

For more:
- read this Chitika Insights blog entry

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Google: Mobile search ad requests doubled in 2011
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Jumptap: Rich media ad formats goose click-through rates

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