Citrix unveils Worx App Gallery mobile app ecosystem
Virtualization firm Citrix (NASDAQ: CTXS) has unveiled its Worx App Gallery, a mobile app ecosystem that enables employees using iOS and Android mobile devices to download secure enterprise apps from the Citrix unified app store as well as from Apple's (NASDAQ: AAPL) App Store and Google's (NASDAQ: GOOG) Google Play store.
The Worx App Gallery currently has more than 100 third-party enterprise apps available, along with Citrix's WorxMail, WorxWeb, ShareFile and Podio. To bolster security, the apps run in encrypted containers.
Citrix explained that IT administrators who use the Worx App Gallery no longer have to go through the process of procuring and verifying mobile apps, which often involves multiple steps, a process that has to repeated if the app needs to be updated or the app security SDK changed. With Worx App Gallery, the mobile apps are "enterprise-ready" with security, policy and provisioning controlled by Citrix XenMobile.
"What we are able to do with the Worx App Gallery is simply point enterprise IT to the gallery and have them pick the applications that they want to make available to their end users and then feature those on the Citrix unified app store," Chandra Sekar, director of product marketing for XenMobile, told FierceMobileIT.
Sekar explained that software vendors are building partnerships with Citrix in order to have access to the firm's more than 260,000 customers and more than 10,000 resellers. The vendors participate in the Citrix Ready program, which enables then to verify their apps with XenMobile and add security policies into their apps through the Worx App SDK.
Once they have completed that process, the vendors can post their app on the Apple App Store and Google Play store. After IT selects that app through the Worx App Gallery, the employees can download that app with all of the security policies built in, Sekar explained. He noted that the Worx App Gallery works in a BYOD and corporate-owned device environment because the security is already in the apps.
There are a couple of catches, though. First, the enterprise must be running XenMobile to use the Worx App Gallery, and second, apps aren't available for BlackBerry and Windows Phone mobile devices.
Despite these issues, Stacy Crook, program manager for mobile enterprise research at IDC, still sees value in the Worx App Gallery. "As mobile device usage continues to proliferate in the enterprise, companies need tools that allow them to manage and secure a wide variety of mobile enterprise applications throughout their entire life cycle. By creating an app ecosystem that supports its end-to-end enterprise mobility management solution, Citrix is taking a step in the right direction to meet those needs."
- see Citrix's release