Clear Channel revamps iHeartRadio streaming music app for Apple's iOS


Broadcasting giant Clear Channel Radio introduced the beta release of its New iHeartRadio streaming music service, promising consumers access to more than 11 million songs and 400,000 artists alongside more than 800 live broadcast and digital-only radio stations from across 150 cities.

Katy Perry - iheartradio

The iHeartRadio streaming music app includes music from artists like Katy Perry (pictured).

The free New iHeartRadio beta also enables users to create Custom Stations by entering an artist or song title--the app automatically populates each station's playlist, leveraging platform technology, ongoing consumer music research and Clear Channel programmer expertise to recommend related artists and content. An onscreen "control slider" enables iHeartRadio users to tune their Custom Station to play the music catalog's more familiar songs, or go in the opposite direction to access a wider variety of tracks. The app also touts a "Thumbs Up" or "Thumbs Down" feature giving users more control over their listening experience. There's no cap on listening hours, and all Custom Stations will be commercial-free until the end of 2011.

The New iHeartRadio beta additionally brings deeper social media integration. Profile Pages and related tools show users what songs their friends have recently listened to and their favorite artists and tracks--listeners may also share songs and stations by posting them to Facebook and Twitter.

Clear Channel first rolled out the iHeartRadio brand in April 2008, expanding the service to Apple's (NASDAQ:AAPL), iPhone and iPod touch six months later. Mobile app downloads now exceed 34 million, with users listening to iHeartRadio for roughly 50 million hours each month. For now, the New iHeartRadio beta is limited to iOS, although the previous version of the app is still available across Android, BlackBerry and Windows Phone as well as PCs and Macs.

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