Competitive advantage is top driver for enterprises to adopt M2M, survey finds
The pursuit of competitive advantage is the number one driver for enterprises to adopt machine-to-machine services, according to a survey of IT purchase decision makers at 163 North American enterprises by market research firm Infonetics.
As technologies improve and prices drop, enterprises will deploy M2M "to lower operating costs, differentiate their brand and create new revenue opportunities," explains Godfrey Chua, directing analyst for M2M and connected world at Infonetics.
Enterprises surveyed represent five market segments: automotive and logistics, utilities, retail, healthcare and public safety and surveillance.
A majority of respondents expect the demand for M2M services to increase over the coming year. This finding validates the assumption of global service providers Vodafone, AT&T, Verizon, Orange and Telefonica that M2M will be a growth area for their businesses.
Network quality is the top reason why they choose one M2M service provider over another. As a result, enterprises favor service providers with a strong reputation for network reliability and performance, such as Verizon and AT&T, says Infonetics.
Security is a top concern for enterprises, as well as regulatory issues and M2M complexity, according to the Infonetics survey.
These results are similar to a poll last year by Forrester about the enterprises views of M2M and Internet of Things (IoT) and reported on by CIO Magazine. Top concerns holding enterprises back from adopting M2M and IoT were security, costs, technology immaturity, integration challenges, migration/installation risks and regulatory issues.