ComScore: Apple's iOS captures 35% U.S. smartphone market share

Tools

Apple's (NASDAQ:AAPL) iOS accounted for 35 percent of the U.S. smartphone market in Nov. 2012, increasing its lead over Research In Motion's (NASDAQ:RIMM) BlackBerry and Microsoft's (NASDAQ:MSFT) Windows Phone but still trailing Google's (NASDAQ:GOOG) Android, according to a new report issued by digital research firm comScore.

comscore

Click here to see the changes in smartphone OS market shares since 2009.

The iOS platform grew its U.S. market share by 0.7 percent between August and November, fueled by the September retail release of the iPhone 5. Apple nevertheless remains far off the pace set by Android, which increased 1.1 percentage points to capture 53.7 percent of the U.S. smartphone segment.
BlackBerry fell further out of contention, sliding 1 percentage point between August and November to make up 7.3 percent of the U.S. market. Windows Phone fell 0.6 percentage points to 3.0 percent, and Symbian slipped 0.2 percentage points to account for 0.5 percent of all smartphones nationwide.

More than 123.3 million U.S. mobile subscribers now carry smartphones, increasing 6 percent since August, comScore reports. The firm notes that 75.9 percent of subscribers sent and received text messages in November, up 0.3 percentage points over July, and 54.2 percent accessed downloaded applications, an increase of 0.8 percentage points. In addition, 52.1 percent accessed their mobile browser, up 0.1 percentage point, and 39.2 percent accessed social networking sites or blogs, jumping 0.9 percent.

For more:
- read this release

Related articles:
Forecast: Windows Phone shipments in 2017 will match iOS shipments in 2012
Google's Schmidt: Android winning the mobile war against Apple
IDC: Apple must offer low-cost phones to keep pace with Android
ComScore: Android, iOS approaching 90 percent U.S. smartphone market share
KPCB: Android adoption growing 6x faster than iPhone
Android surges to 75 percent smartphone market share in Q3

Comments