ComScore: Mobile banking app usage up 45% since Q4 2010
Close to 32.5 million Americans accessed banking information via mobile device at the end of the second quarter of 2011, representing 13.9 percent of all U.S. wireless subscribers, according to new data published by digital research firm comScore. That's up from 26.7 million subscribers accessing mobile banking info in the fourth quarter of 2010--a 21 percent increase.
Mobile credit card services experienced an even larger increase, with 18.4 million mobile users accessing credit card information during June 2011, up 23 percent over December 2010. In addition, 7.2 million U.S. subscribers accessed insurance information on their devices (a 19 percent increase over the fourth quarter of 2010), and 9.5 million accessed brokerage or stock information (a 10 percent change).
A growing number of smartphone owners are accessing financial services using mobile applications, comScore states. More than 12.7 million U.S. subscribers report using a mobile banking app in June 2011, up 45 percent over the fourth quarter of 2010, and 6 million consumers accessed a credit card app, up 43 percent. By comparison, 17.5 million subscribers accessed banking information via the mobile browser in June 2011 (a 14 percent increase over the fourth quarter of 2010), and 10.4 million accessed credit card data (a 17 percent leap).
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