'Consumerization of IT' is a misnomer, says Aberdeen research director
The term "consumerization of IT" does not describe what is really happening in the enterprise and why it is happening, said Andrew Borg, research director of the Mobility Center of Excellence at the Aberdeen Group.
Instead of consumerization of IT, Borg describes the trend of employees bringing their own devices to work as the "better-at-home" phenomenon.
"What drives BYOD is that as consumers, we have more sophisticated IT technology in our home than we do at the workplace," Borg told FierceMobileIT.
Borg said a tech savvy worker might have 20 gigabits downstream using FiOS at home, with 802.11n Wi-Fi, a multicore smartphone and a tablet around the house. This worker goes to the workplace, and says to IT, "You want to give me a BlackBerry? And you think 802.11g should be good enough? What? I'm going to self-provision because it is better at home." That's what BYOD is, he explained.
The Aberdeen analyst stressed that BYOD is much larger than a blip called consumerization. It is part of a fundamental change. Many individuals have the most advanced technology available. "It's like the air we breathe; we assume that we should have access whenever and wherever we need it. And we want the benefits that it brings us," he said.
Borg explained that the distinction between consumer apps and business apps is becoming less clear.
This change is reflected in business use of social media. "You didn't used to think of Facebook (NASDAQ: FB) as having anything to do with business, but it is big business now. The same is true with Twitter. In the early days, people thought it was about what you had for lunch. Now, Twitter is about what you did at work, what's new and what you should pay attention to. So, this whole notion of a consumer thing and a business thing is dissolving," he concluded.