Consumers embrace smartphone as a vital tool for mobile commerce


Consumers are increasingly using smartphones to shop and order goods at retailers' websites.

Smartphone-generated retail revenue jumped 115.9 percent year-over-year in April, according to Branding Brand's Mobile Commerce Index. In addition, smartphone visits to and orders from mobile retail websites both jumped 83.8 and 96.4 percent year-over-year, respectively, in April.

Smartphones generated 29.3 percent of total online visits--62.9 percent iOS and 36.3 percent Android--up 45 percent year-over-year in April.

To compile the data, Branding Brand collects a sample of 18 major clients in various industries, such as apparel, health and beauty and home goods. 

In March, smartphone-generated retailer revenue soared 168.3 percent year-over-year, smartphone visits increased 101.2 percent year-over-year and smartphone orders jumped 129.6 percent year-over-year.

"The triple digit gains we're seeing in client revenue growth points to the conclusion that mobile commerce is simply exploding. Smartphones are redefining the way retailers are connecting with their customers, and it's clearly being reflected in the bottom line," concludes Branding Brand co-founder and CEO Chris Mason.

For more:
- check out Branding Brand's release
- see the full report

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