Cost of calling China becomes free--sort of

Jego enables Android or iOS smartphone users to receive free incoming calls on a China Mobile number
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U.S. businesspeople working with their Chinese counterparts will benefit from a new mobile app that enables them to receive free calls from China Mobile numbers.

As reported by Reuters, the new application intends to win business from millions of new customers abroad--both Chinese and others communicating with China. The result will be considerable savings for organizations that have facilities, partners or customers in China.

The new app, called Jego, enables anyone with an Android or iOS smartphone and a data connection to receive free incoming calls on a China Mobile number. The user must have a China Mobile account, or they can receive calls on a rented number if they don't have one. The obvious gain to China Mobile is with the new subscribers who will sign up.

China Mobile is the largest mobile operator in the world and also the most profitable, according to ABI Research. The company currently has 700 million subscribers.

The Reuters article notes that the company has a difficult time expanding its reach outside China. It currently has only one subsidiary outside China, its Pakistan unit Zong.

In the enterprise communications space, the new app will enable China Mobile to compete with Microsoft's Skype for users to share video, audio, text and photographs for free.

For more:
- read the Reuters article

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