Cricket's Muve Music 4.0 touts new UI, custom playlists


Cricket carrier Leap Wireless (NASDAQ:LEAP) is revamping its popular Muve Music service, promising faster performance and improved functionality.

Muve Music, first launched in 2011, allows Cricket customers to download an unlimited number of songs from labels including Universal Music Group, Warner Music Group and Sony Music Entertainment. Muve Music 4.0 introduces a new user interface designed to support more efficient navigation, highlighted by a new sidebar menu giving users immediate access to all core features. The redesign also lets customers play songs as soon as they begin downloading.

Muve Music 4.0 eliminates the need for a special SD card. Music is now stored internally on devices with more than 4 GB of available internal memory and on the generic SD card for devices with less than 4 GB. Customers' personal music, photos and videos are stored on the same memory, Cricket said.

Muve Music 4.0 additionally brings Muve Mixes, custom playlists curated by Muve Music experts that subscribers can download to their song library.

Muve Music 4.0 is currently offered on the Samsung Galaxy S III, Samsung Galaxy S4, Samsung Galaxy Discover and Samsung Galaxy Admire 2, and will come standard on all of Cricket's future Android smartphones. In the fall of 2012, the carrier extended Muve Music to all Android rate plans, which start at $50 per month. Muve Music was previously offered exclusively as part of Cricket's $65 flat-rate monthly package. Close to 1.7 million Cricket customers have the service as part of their monthly rate plan.

In other Leap news, the carrier announced its own handset financing program that will compete with the handset upgrade programs recently launched by the likes of T-Mobile US (NYSE:TMUS) and AT&T Mobility (NYSE:T). For that story, click here.

Earlier this month, AT&T announced an agreement to acquire Leap Wireless for $1.2 billion, or $15 per share. AT&T plans to use Leap's unused spectrum to expand its LTE network and also provide additional capacity to its existing network. AT&T will keep the Cricket brand and offer those customers access to its network.

For more:
- read this release

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