Cricket's Muve Music surpasses 500,000 users


Less than a year after Leap Wireless' (NASDAQ:LEAP) prepaid Cricket Communications unit launched its foray into digital music, Muve Music has surpassed 500,000 users.

"This is our first year of operating. In 2011 we passed the 500,000 customer marker, making it the second largest music subscription service behind Rhapsody, which has been at it for 11 years," boasted Jeff Toig, SVP of Muve Music.

Cricket reported that Muve Music users listen to music on their phones for an average of 40 hours a month and download about 300 songs over its 3G network per month. The service provides users with unlimited access to music via their phones, and the tunes are stored locally on the devices, but users cannot move the tracks onto other devices (except other Muve Music phones).

"We're very pleased with Muve Music's first year results" said Doug Hutcheson, president and CEO of Cricket Communications. "Muve Music has become a leading digital music service in a very short time and Cricket is seeing subscriber growth, ARPU increase and a positive churn trend on the back of this unique new product idea."

In September, Cricket Communications announced its first Muve Music-enabled Android phone, bringing Leap's unlimited music option to prepaid smartphones (previously the service was only available on feature phones). Today, the company currently sells three different Android-enabled Muve Music smartphones as well as a feature phone also running Android that supports Muve Music.

"In 2012, all Android devices that Cricket launches will be enabled with Muve Music," Toig added.

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