CTIA, ESRB to announce mobile app rating system


Wireless trade group CTIA, in partnership with the Entertainment Software Rating Board (ESRB), will announce a new mobile app rating system during a press conference Nov. 29.

The system will rate apps on how age-appropriate they are, given their context, helping parents to decide which titles may or may not be appropriate for their children. The new system likely will mirror ESRB's video game rating system, which ranks titles from "Everyone" to "Adults Only," though it is up to retailers to decide if they will sell these games to minors.

CTIA first announced plans for its mobile app rating system in March, noting that it would base the system on its Guidelines for App Content Classification and Ratings, which call for voluntary self-certification of applications.

U.S. Senator Kelly Ayotte (R-N.H.), U.S. Senator Mark Pryor (D-Ariz.), CTIA President and CEO Steve Largent and ESRB President Patricia Vance will speak at next week's event. CTIA has refused to release any other details regarding the rating system prior to the event.

For more:
- see this The Hill blog
- see this release

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