Database management provider Oracle turns to enterprise mobility

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Oracle, best known for its database management system and Java software, is making an aggressive push into the enterprise mobility space.

As part of that push, Oracle (NASDAQ: ORCLacquired Bitzer Mobile, a provider of mobile application management products, last November. Bitzer offers a container that enables enterprise clients to securely run native and HTML5 apps on a range of mobile devices.

Earlier that year, Oracle released its mobile application development framework (ADF), which supports mobile device push notifications, device integration infrastructure based on Apache Cordova, file attachment viewing and updated mobile operating system support.

"The most complex, time-consuming and expensive part of any enterprise mobile application has to do with how you integrate that mobile app into the enterprise," Suhas Uliyar, Vice President of mobile strategy product management at Oracle, tells FierceMobileIT.

Uliyar explains that Oracle's Fusion middleware enables enterprises to create and run business applications while integrating with various hardware and software architectures. In addition, Oracle Identity Manager provides a single sign-on feature that enables enterprises to extend their web applications to mobile devices, he adds.

"A lot of our customers were building mobile applications using Oracle components; it just wasn't packaged and positioned by Oracle as mobile specific. We were more focused on delivering a multi-channel experience," Uliyar relates.

"We took a lot of the ways our customers have been deploying mobile and we created a new package called the Mobile Suite (.pdf) that is targeted at enterprises so that they can connect their mobile applications to data in the enterprise," Uliyar says.

"As we see the explosion of bring your own device within the enterprise, we see two main challenges IT faces. One is how do you build an application once and run it across multiple operating systems and form factors. The other challenge is how do you manage access to applications and content that you are going to give employees who bring their own device," Uliyar says.

The Oracle Mobile Suite addresses those problems through the mobile ADF for the front-end client and the enterprise service bus for the back-end integration layer. With Mobile Suite, "we have delivered an all-in-one package that an enterprise needs to mobilize their enterprise solutions and provide business-to-employee applications as well as business-to-consumer applications," Uliyar concludes.

For more:
- see Oracle's Mobile Suite data sheet

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