Disney, Imangi team for 'Temple Run: Brave' movie tie-in game

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The Walt Disney Co. is collaborating with Imangi Studios, the developer behind the hit Temple Run, to launch a new mobile game based on Brave, the forthcoming animated fantasy produced by Disney's Pixar unit.

Temple Run: Brave employs the same endless action game mechanics as the original Temple Run, which challenges players to navigate a series of ancient temple walls, sheer cliffs and booby traps while collecting coins. Temple Run: Brave updates the setting to the same magical Scottish forest depicted in Pixar's film--gamers now control Merida, the movie's heroine, as she flees the clutches of demon bear Mordu. The tie-in edition also adds a new archery feature.

Disney Mobile Senior Vice President and General Manager Bart Decrem told TechCrunch that he initially didn't plan to launch a mobile title based on Brave given his disappointment with other Disney tie-ins. He added that previous games generated substantial download totals following their initial release but quickly dropped off: "What we've done there hasn't been big enough," Decrem said, crediting the Imangi team for suggesting the Temple Run/Brave mash-up as an alternative approach.

Temple Run, released for Apple's (NASDAQ:AAPL) iOS in August 2011 and ported to Google's (NASDAQ:GOOG) Android the following March, now boasts 16 million daily active users. The original Temple Run is a free download, while Temple Run: Brave is priced at 99 cents. Imangi co-founder Keith Shepherd said he views the Disney edition as a "premium version" of the game, not a replacement.

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