Down Under posts upside-down tablet, PC shipment numbers
Bucking the trend in other parts of the world, Australia and New Zealand experienced a 20 percent sequential drop in tablet shipments, while the two countries saw an 8 percent sequential increase in desktop PC shipments, according to second quarter stats from IDC.
This is the opposite of trends seen in North America and Europe, which are experiencing rapid tablet adoption at the expense of PCs. According to IDC's own estimates, tablet shipments will surpass total PC shipments worldwide in the fourth quarter of this year.
IDC blamed that tablet drop to a softening of the Australian economy, which also dragged down shipments of notebooks and mobile phones, while a desktop refresh by the Australian government helped spur shipments of desktop PCs.
These numbers do not "necessarily mean these markets have hit saturation point, but it may be an early indication of device fatigue and commoditization as these newer markets mature. For hardware vendors, it will be increasingly challenging to find differentiation, especially now with software vendors such as Microsoft and Google making a move into the hardware space," comments Amy Cheah, IDC senior analyst.
In Australia and New Zealand, Acer was the leading PC vendor in the second quarter, gaining volume share, but not profitability, through heavy discounting of its notebooks.
"In the tablet market, demand for non-branded low-cost tablets has gradually waned since peaking last Christmas season. Apple, on the other hand, continues to see its share eroded by Android tablets, particularly from Samsung, and increasingly Windows tablets," says Cheah.
- check out IDC's stats