E-tailers opting for dedicated mobile sites rather than responsive design


Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at Marketing Land.

Still, 32 percent of the 100 top e-tailers were only optimized for PC viewing. These desktop websites loaded more slowly on mobile devices than the mobile-friendly versions.

Dedicated mobile sites loaded on average in 2.47 seconds, responsively-designed sites loaded on average in 3.21 seconds and PC-optimized sites loaded in 3.87 seconds, says the Marketing Land post.

While the debate between mobile-only and responsively-designed websites is a contentious one, the case for picking one of those options over a PC-friendly site is more definitive.

A post at Business2Community calls the decision to make business sites responsive "a no-brainer."

Matt Cutts, head of Google's search spam division, says responsive web design is really an industry best practice. And although it costs more to have a website re-designed for a screen-size indifferent approach, it may be wise to heed Cutts' recommendation.

"When Matt Cutts proclaims a truth through his mighty Google horn, you would be wise to subscribe, shell out the extra cash, and get ready for a sweet ROI," says the Business2Community post.

For more:
- read the Marketing Land article
- read the Business2Community article

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