EA Mobile expanding 'The Sims FreePlay' to Android


Electronic Arts will extend its first freemium mobile game The Sims FreePlay to Google's (NASDAQ:GOOG) Android mobile operating system later this month.

Sims FreePlay

The Sims FreePlay (pictured) will be EA's first freemium game for Android devices.

EA introduced The Sims FreePlay across Apple's (NASDAQ:AAPL) iOS platform in December, eventually topping the App Store's countdown of the top-grossing iPad apps. The game enables players to create up to 16 custom characters, give them careers and social lives, build communities and complete goals to gain Lifestyle Points.

In related Electronic Arts news, the company reported fiscal third-quarter losses of $205 million, compared to losses of $322 million a year earlier. Revenue increased 0.8 percent to $1.06 billion, buoyed by the success of its Star Wars: The Old Republic online game, which has sold more than 2 million units and signed up 1.7 million active subscribers.

EA reported mobile and handheld digital revenues of $84 million, up 25 percent year-over-year--smartphone revenues increased 70 percent over year-ago totals, while revenue from subscriptions, advertising and related sources was $67 million, a 14 percent spike. EA adds that smartphone and tablet game sales as well as the growth of its Asian mobile business offset declines in feature phone revenue.

"There is no question that smartphones out number of tablets by a gigantic proportion and we monetize very well on smartphones, particularly iOS," EA CEO John Riccitiello said during the company's earnings call. "We're all really bullish here on the tablet business because it's a great presentation of our products, but right now the installed base and even the widely optimistic expectations for the installed base are likely to keep it smaller than what's going to happen on the handheld devices. But I think moreover the most important point is this: We're pretty much agnostic as to whether our consumer gets [EA titles] on a console, a PC, a handled smartphone, a social network or a tablet, and we are driving revenues with our IP across all of those."

For more:
- read this GameZebo article
- read this release
- read this earnings call transcript

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