EA's 'Simpsons: Tapped Out' revenues approaching $50M since launch


Electronic Arts reported fiscal fourth quarter revenues of $1.04 billion, up from $977 million in the year-ago period. Revenues from mobile games, online offerings and other digital channels increased 45 percent year-over-year to $618 million.

"Our mobile business generated $104 million for the quarter and was up 21 percent over the prior year," EA Chief Financial Officer Blake Jorgensen said during the publisher's earnings call Tuesday. "Smartphones and tablets were a major portion of the revenue accounting for $79 million of the $104 million total, growing 27 percent year-over-year."

EA singled out freemium hit The Simpsons: Tapped Out, which generated almost $10 million in digital net revenues in March and is responsible for close to $50 million in revenues since launching in August 2012. The game "continues to perform at the top of the Apple (NASDAQ:AAPL) app charts and the Google (NASDAQ:GOOG) Play store, with more than 13 million installs," said EA President of Labels Frank Gibeau. "With the recent Android release of The Simpsons, it hit 5.4 million [daily active users] at its peak across both leading mobile platforms."

Gibeau also cited EA's Real Racing 3, which has now generated more than 30 million downloads since going live in March, averaging more than 2.5 million daily active users, as well as Sims FreePlay, which after 18 months exceeds 55 million installs. "With thousands of new titles added every month, consumers accept nothing short of top-quality games," Gibeau said. "Our strategy is to give them exactly that."

Earlier this week, EA announced a multi-year exclusive licensing agreement with The Walt Disney Company to develop and publish new games based on Star Wars characters and storylines. EA offered few details on its plans, but it promised titles optimized for all interactive platforms and game genres.

EA is also continuing its search for a new chief executive to replace John Riccitiello, who resigned in March after six years at the gaming giant's helm. Larry Probst, EA's chairman and former chief executive, is running the company until a new CEO is found.

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