eBay fires up iPad in-store pickup app with Apple's Passbook integration

Tools

Online auction site eBay fired up its new iPad in-store pickup app designed for local shopping, the company announced on Thursday.

The app includes support for Apple's Passbook app, which enables users to store coupons, boarding passes, event tickets, store cards and forms of mobile payment. This will enable a "faster and easier in-store experience and quick access to key information like store location, directions, hours and order number," explains eBay in a release. Apple users can purchase items from eBay retailer partners.

eBay also enhanced the performance of its iOS apps through faster app navigation, and improved the user experience for the iPhone version of the app through a personalized feed, larger images and the ability to search for sellers. Both the iPad and iPhone versions of the app received selling upgrades that make relisting and pricing items easier and reviews of catalog items.

Sarah Perez with TechCrunch says the new iOS upgrades give the app a "very Pinterest-like feel to it, thanks to the bigger images, and the layout which is reminiscent of Pinterest's pinboard style, where photo thumbnails dominate."

In addition, eBay has updated its apps for Android and Windows devices as well as eBay's mobile web experience. For Android, users have access to new active notifications with a one-tap visual shortcut, a charity donation option at checkout, the ability to personalize and save settings, selling updates that make relisting and pricing items easier, an upgrade to messages and tablet support for 7-inch and 10-inch screens.

For Windows users, a new home page provides access to their feed, which has daily deals and the most important actions to take; larger images in the View Items screen and fixed buttons to watch, buy, add to care or increase bid for an item; and improved search and selling capabilities.

For the mobile web, eBay is adding the ability to list items for sale and make and respond to best offers, the addition of search and browse category to daily deals and a home page redesign with the most important content for users and a new feed design. Unlike the mobile apps, which are available now, the mobile web enhancements will be "coming soon," say eBay.

"We want to provide eBay buyers and sellers with the ability to easily browse, shop, sell and manage their eBay activity whenever and wherever they are, no matter what device or platform. With these most recent updates, we're making the overall experience better with significantly faster performance, inspired home pages for product discovery, expanded support for in-store pick-up and more," says Kevin Hurst, eBay's vice president for mobile products.

For more:
- check out eBay's release
- read the TechCrunch article

Related Articles:
Retailers move in on mobile payments to reduce costs, increase loyalty
Mobile apps bridge gap between digital, brick-and-mortar retail
Retailers shouldn't underestimate value of mobile shopping apps