Eight percent of U.S. teens now own an iPhone
Eight percent of U.S. high school students now own iPhones, up from 6 percent this spring, according to market analysis firm Piper Jaffray's 16th bi-annual survey of teen consumer patterns and preferences. In addition, 22 percent of teens surveyed expect to buy an iPhone in the next six months, and among all students expecting to purchase a mobile phone, 33 percent specifically cited the blockbuster Apple handset.
The Piper Jaffray study notes that Apple's iPod music player has not lost its cachet among teen consumers, either. iPod now dominates 84 percent of the U.S. MP3 player market, up from 82 percent in the fall of 2007. No less notable, among the 40 percent of high schoolers who legally purchase music online, 93 percent said they buy content from Apple's iTunes storefront, a 14 percent increase over fall 2007 totals.
For more on the Piper Jaffray teen study:
- read this Fortune article
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