eMarketer: Mobile ad spending surges 80% year-over-year in 2013


Worldwide advertising spending will increase 2.8 percent annually to $517.1 billion in 2013, buoyed by increasing digital spend, research firm eMarketer reports.

Total digital spending will grow 13 percent this year to reach $117.6 billion, with mobile spending surging 79.7 percent year-over-year to $15.8 billion. Mobile ad spending now represents 2.6 percent of total ad spending and 11.9 percent of digital ad spending. The North American market leads mobile ad spending at $7.7 billion, followed by Asia-Pacific at $4.1 billion and Western Europe at $3.6 billion.

eMarketer credits the spending growth to broader consumer adoption across the digital ecosystem. More than 36 percent of the global population is now online, up from 21.7 percent in 2008; in addition, mobile phone users now account for 60.7 percent of the worldwide population, increasing from 40 percent five years ago. In addition, smartphone users account for roughly 20 percent of all citizens worldwide, exploding from 1.5 percent in 2008.

eMarketer estimates that 2.43 billion people in the Asia-Pacific region will use a mobile phone at least once per month in 2013, translating to 56.3 percent of the world's mobile phone users. More than 1 billion of these mobile users will hail from China, and about 500 million will reside in India. By comparison, the U.S. accounts for only 246.5 million mobile users.

For more:
- read this eMarketer report

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