eMarketer: One quarter of Americans access social networks via mobile
Close to 82 million U.S. consumers--more than one quarter of the nation's total population--now access social networking sites via mobile phone each month, according to new eMarketer research. At the current rate of growth, nearly half of all U.S. wireless subscribers will fall into the category of mobile social networkers by 2014, eMarketer adds.
Smartphone users are currently twice as likely as overall mobile phone users to access social networking services, eMarketer notes. The majority of activity is centered around Facebook: By the end of 2012, an average of almost 70 million Americans will access the site on their phones at least once a month, translating to the 85.4 percent of the total U.S. mobile subscriber base. eMarketer anticipates that share will grow to 87.4 percent by 2014, when about four in 10 mobile users and nearly two-thirds of smartphone users will check Facebook on their mobile devices.
Mobile social networking's growth is slowing, however, declining from 50 percent year-over-year growth in 2011 to 40 percent in 2012. By 2014, the number of mobile social networkers will increase by just 18 percent, eMarketer forecasts, adding that mobile Facebook usage will experience a similar growth trajectory.
- read this eMarketer article
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