eMarketer: Retail m-commerce sales to reach $42B in 2013


Mobile commerce-enabled transactions across the United States will reach $41.68 billion in 2013, increasing 68.2 percent from 2012 totals of $24.78 billion, research firm eMarketer reports.

Total U.S. retail e-commerce sales are expected to reach $262.3 billion, growing by 16.4 percent year-over-year, eMarketer forecasts. Mobile-based transactions will drive 16 percent of total e-commerce sales this year, up from 11 percent a year ago, and are on pace to drive 19 percent of all e-commerce sales in 2014, corresponding to sales of $56.72 billion. Mobile will represent 26 percent of digital retail transactions in 2017, reaching $113.57 billion.

"eMarketer believes mobile devices contribute to overall commerce sales growth in two ways, both as a driver of total sales, as more consumers make purchases on their smartphones and tablets, and, increasingly, as a shopping research tool, driving consumers into stores or back to desktops where they complete transactions," the firm said. "Tablets are particularly significant for m-commerce sales growth. As more consumers have embraced these devices for lean-back browsing of potential purchases, retailers have made greater efforts to make sure their tablet retail sites and apps are particularly rich and responsive. This year, eMarketer predicts, tablet retail m-commerce sales will hit $26.05 billion, or 62.5 percent of U.S. retail m-commerce sales overall. That's up from last year when tablets took a 56.2 percent share of m-commerce retail sales."

While smartphones will still fuel 35 percent of m-commerce sales this year, eMarketer anticipates that percentage will continue shrinking in the years ahead, making up 27 percent of mobile transactions in 2017. Actual sales dollars spent on purchases made via smartphones will nevertheless continue to grow at double-digit rates, surging from $14.59 billion this year to $30.66 billion by 2017.

For more:
- read this eMarketer report

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