eMarketer: U.S. adults spend 2.5 hours a day on non-voice mobile activities
The average U.S. adult will spend 2 hours and 21 minutes per day on non-voice mobile activities in 2013, up close to an hour compared to one year ago and outstripping time spent online on desktop and laptop computers, according to a new report from eMarketer.
Americans will devote an average of 5 hours and 9 minutes per day to digital media consumption this year, increasing 15.8 percent from 4 hours and 31 minutes in 2012 and up from 3 hours and 14 minutes in 2010. For the first time ever, digital media activity now eclipses television viewing time: Americans now spend an average of 4 hours and 31 minutes in front of the TV each day, down from 4 hours and 38 minutes a year ago.
eMarketer's estimates of time spent with media include all time spent within each medium, regardless of multitasking--e.g., consumers who dedicate an hour to watching TV while also on their smartphone or tablet are counted as spending an hour with TV as well as an additional hour on mobile. The firm credits multitasking and second-screen interactions for galvanizing the overall time people spend with media each day, a total eMarketer anticipates will rise from 11 hours and 39 minutes in 2012 to 11 hours and 52 minutes this year.
While U.S. consumers still spend the bulk of their mobile time on smartphones, tablets are quickly narrowing the gap. Smartphone usage now averages 1 hour and 7 minutes per day, up from 43 minutes one year ago--tablets follow at 1 hour and 3 minutes compared to 40 minutes in 2012. Feature phone activity contributes just 11 minutes per day, unchanged year-over-year.
- read this eMarketer report
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